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A Business Owner’s Guide To Google+

the google plus logo is shown in red, green and blue

Google+-invitesLocal search algorithms continually update.  With the latest release of Google’s Pigeon, 2015 promises to be a year where local search will prevail.  A key to ensuring your business is positioned for maximum exposure on the local search network is to ensure that you have a Google+ listing.  Remember this is Google’s platform. Where else would Google naturally want to gather its information for search results other than on its own platform?

10 Builder Websites To Die For

a home is shown with the words built for the way you live

Not too sure “to die for”, but we really liked the looks of these builder websites. Building a home is the most expensive purchase most people will invest in, except maybe a full medical school education.  Having an eye catching website is critical to leveling the playing field of which builder catches your attention.

Some things to note with these sites that we feel are important to this industry.  

  • Calls to action are prominent, you want to gather lead information as people visit to interact with them in something like an email nurturing campaign.
  • We like the layout of these sites with the excellent photography displaying the end results of working with one of these builders.

5 Email Marketing Tips For Builders

an envelope with a red light coming out of it

Email marketing has pushed through the pack and is now one of the most important yet least expensive, marketing tools available to both residential and commercial builders.

Jacksonville Marketing For Attorneys Shifting To Inbound

a sign that says blogs, email marketing, and social media

If you were just in a meeting about marketing your Jacksonville law firm and have come across this piece as the result of plugging “inbound marketing” into your friendly neighborhood search engine, stop hunting for answers and let us explain what all the fuss is about so you can make an informed decision on marketing your Jacksonville practice.

How To Pick An Inbound Marketing Agency

how to pick an inbound marketing agency

Inbound marketing is all the rave these days, and if your organization is in the market for a new solution, there are plenty of providers competing for your time and money. So how do you find the right inbound marketing agency for your business? Just consider these three key factors, weighing each carefully against your own needs and expectations, and you should find your ideal inbound marketing match.

How To Pick An Inbound Marketing Agency

Three Simple Keys to Marketing Your Aviation Business

a magnifying glass sitting on top of a table

Running an aviation company in today’s market is not easy – ever-changing regulations paired with increased competition on routes make for a busy schedule before you have even done your preflight checks. You’ve got a handful of good clients with rolling bookings for quarterly business trips and events schedules, and word-of-mouth referrals keep new business trickling in, so marketing is an obvious place to shave minutes out of your hectic schedule.

Modern Marketing Ideas for Jacksonville Law Firms

a group of people standing in front of a world map

Marketing, regardless of the industry, often proves the difference between a company capable of expanding and growing with the times and an inferior company incapable of reaching its necessary demographic. The same is true with law firms inside of Jacksonville.

While the practice of law remains one of the oldest professions, it does not mean marketing methods must remain just as old. The major problem with many law firms is they rely solely on outdated advertising options, and while utilizing these methods can help reach some potential prospects of legal council, it also makes many of these firms come across as prehistoric.

People know what law firms are and the services each are able to provide. What they need is specific answers in a way they understand in a format they are most likely to see. This is exactly why you and your law firm needs to take advantage of these Jacksonville legal marketing ideas. 

Google Pushes New Update Codename “Pigeon”

a google search for dental care dentists

Google is at it again.  A few days ago (July 24th) Google pushed out a major update for local search codename “Pigeon”.   As I am writing this, there aren’t many details out yet, but we are going to be watching how it affects business closely.