Marketing FAQs: Our 3 Most Frequent Questions, Answered
To many, marketing is a mysterious beast. A beast whose techniques are ever-changing, whose strategies evolve by the minute, and whose constantly rotating algorithms are virtually impossible to keep up with if you’re not dedicated to it 24/7.
Social Media Marketing in 2020: Facebook
With the ever-changing algorithms across social media platforms, especially Facebook, the constant updates to how your content is viewed and interacted with have caused marketing to require true full-time strategizing. No longer can you post here and there and hope your business gets noticed because you posted a coupon for 10% off. Afterall; what good is a coupon if nobody is seeing it?
Marketing Trends for 2020 [It’s All About the Customer]
The umbrella term of “marketing” broadens by the year. In the past, it has been a newspaper ad, a Yellow Page listing, or a postcard dropped in the mail. Marketing trends have moved more toward the customer experience, rather than the delivery of an in-your-face advertisement.
Email Marketing, Part One: Building Your Email List
An email blast is an email that has been submitted for sending one time but has numerous recipients. Most likely, the recipients are unable to see other people who have received the same email.
Should I Hire a Marketing Agency?
Today’s marketing world is a whole lot different than it used to be. From the available talent to the tools and software provided, trying to market your business can be a bit overwhelming.
What Is PageRank? [And Do External Links Affect Your SEO?]
Search engines have unique ways of ranking business websites based on their relevancy. In order to determine a web site’s true value to web searchers, the PageRank algorithm is one method that is used.
Social Media 101: Instagram Stories and Highlights
We’ve learned about the basics of Instagram and how to set up an account and get started. However, there’s so much more to this highly-visual form of social media than just hashtags and news feed posts.
What is Google AMP? [And How It Relates to Your Business]
On your mobile device’s web browser, head to Google. Type in “news” and search. It brings up a revolving carousel of news articles. If you click on any one of these, you’ll notice the address in the web bar includes the word “amp”. What does this mean? And how does it relate to you from the business perspective?
What is Guerrilla Marketing? [And Whether You Should Use It]
The goal of any marketing campaign is to get people to notice and talk about your brand. You want to create buzz. What better way to do that than to surprise people? If you’re looking for a way to make a relatively low-cost splash for your brand, guerrilla marketing strategies might be for you.
What is the Difference Between Lead Gen and Demand Gen?
But in order to get customers, you have to find them – and convince them to use or buy your product or service. Short of standing on a street corner and personally informing every passer-by about your business, what’s the best way to make sure customers know how to find you?