E-mail Marketing 101 [And How It Can Help Your Business]
E-mail marketing continues to be an integral part of marketing strategy, especially when utilizing methods of demand generation. The reason it holds its strength is its personal approach – by delivering relevant content into your customer’s world, you invite them into yours.
How to Tell Customers They’re Wrong – Why Processes in Your Customer Service Are Vital
The old adage in customer service is that “the customer is always right.” And while we certainly want to ensure that we’re giving our customers the best experience we can, the reality is that customers are not always right. And sometimes we have to find a way to tell them that they’re wrong.
Is Tech Making Customer Service Better or Worse
Just in the past thirty years, technology has made astronomical progress. It has impacted everyday human life in ways undreamed of even fifty years ago. One of the biggest ways that technology has changed society is how people interact with each other.
How Customer Service Affects Online Reviews
Pretty much everything you could ever need or want has reviews posted online about it. That restaurant you wanted to visit? That movie you wanted to see? That show you wanted to watch? That new phone you wanted to buy? That hotel you wanted to book for your next company event? That pet bed you were eyeing for your dog? I’ll bet you money they have reviews somewhere online.
4 Things You Learned in Preschool That’ll Help Perfect Your Customer Service Skills
As a child grows up, they reach an age where they start gearing up to join the education system. They are to not only be taught math, science, and social studies, but to learn how to deal with real life experiences as well. Some kids get to “practice” school before joining in. Some call it VPK, but back in the day it was called preschool.
What is a Micro-Influencer?
Social media influencers have received a lot of attention in recent years in marketing circles – and for good reason. Using influencers as a part of your marketing strategy is incredibly effective – especially among Millennials.
What is demand generation? [And how it affects your branding]
Marketing is a broad term that encompasses every detail of how you run your business and the path you take to meet your goals. When we dive into these paths, all approaches lead to the same desired result: Success.
How to Use Twitter for Business Marketing
You’ve probably been told that you need a Twitter account if you want to grow your business these days. Twitter is being used successfully by companies of all sizes to enhance their brand’s reputation and recognition. Once you have mastered the skill of creating great Twitter posts, you can begin making conversions in no time. […]
5 Challenges of Marketing a Franchise and How to Conquer Them
Marketing a franchise business is not an easy task. Success requires hands-on management, planning, and knowledge. Franchise businesses can range in size from two locations to thousands. They can occupy markets as different as two sides of the same town or multiple countries. Regardless of the size of your franchise business, successful franchise marketing requires the same principles and skill sets.
A Match Made in Heaven – Inbound Marketing and Your Franchise Business
Franchise business owners and marketers know there’s a lot that goes into running the business – and even more that goes into franchise marketing.