Creating Bonds Between Departments: Why Departmental Continuity is Important
Marketing and customer service are two sides of the same coin. Your marketing team brings customers in, and your customer service team keeps them there. In many companies, the two groups rarely interact, even though they have some overlapping responsibilities, tasks, or goals. But there are plenty of great reasons for you to have your marketing and customer service teams collaborate.
Innovation & Need: How to Tailor Your Marketing to Your Technology
When you’ve thought of great innovation, you want to share it with the world. You want to share it to solve the problem you set out to fix, but also to ensure that your business is successful. So you turn to tech marketing.
How Processes are Vital to Your Customer Service
Have you ever gone outside to start your car only for the lights to turn on but it never turns over to start? Or have you ever forgotten to turn your alarm clock on to wake you up the next morning for work? Or had your computer get stuck on the startup screen and never take you to your desktop?
Is Pinterest a Worthwhile Investment for Your Business?
With so many social media platforms at our fingertips, it can get confusing and complicated on which media venues are best for your business.
Spotting Influencer Fraud: Tackling a Solution
It’s not a secret that using influencer marketing is an effective marketing strategy. However, when looking for an influencer to partner with to promote your brand, you’ll need to make sure that the influencer is genuine.
Best Marketing Software for Franchise Businesses: Ranked
Finding the right marketing software for your franchise business can be difficult. Not only are you marketing multiple locations of the same business, you’re also attempting to convince others to join your company as franchisees. That’s a big ask! You’re asking that new franchisees invest large amounts of money and years’ worth of time and hard work. It’s a difficult challenge, but with the right tools, the challenge can be overcome.
Promoting Your SaaS Product in an App Review Directory: What You Need to Know
Searching reviews of a new product has become an important step in the buying process. Both B2B decision makers and regular consumers use reviews to inform them before making purchasing decisions, especially for larger products.
Don’t Be a Clone. Does Your Website Have Personality?
While I was apartment hunting a couple of months ago, I started to notice that about half of the apartment complex websites I visited used the exact same website template and layout. Each site swapped out a few images and colors, but on the whole, each website was a clone of the next. How was I supposed to choose between these complexes when they all seemed the same to me?
How to Make Customer Service Your Next Marketing Campaign
Customer service and marketing are rarely related parts of a company. Traditionally, they have been separate and handle different parts of customer evolution. Marketing focuses on attracting new customers, and customer service focuses on keeping them.
Trade Show Trends of 2019
From celebrity promoters to next-level artificial reality adventures, trade shows are becoming less about selling and more about experiencing. By design, trade show trends shift with the culture at large. Today, we find a few trends that are especially noteworthy in helping to boost the all-around effectiveness of your trade show promotions.