How to Market Your Brand During Holidays
Hey guys! Merry Christmas!
Wait, is it not December yet?
Evaluating Your Social Listening Strategy
We know the importance of having a social listening strategy, but as your business, needs, and brand changes and grows, how can you be sure that your strategy still has everything it needs? Just as important as creating and following your strategy for social listening is learning to periodically evaluate it to make sure it’s as effective as it can be.
#LOOKATME – How We’re Killing the Hashtag
#Blogging #ThoughtLeader #Marketing… Look familiar? Excuse my melodrama as I exclaim that we are killing the hashtag. They’re not dead. We may run the risk of making them less relevant and valuable, however. As marketers we are constantly churning out content. We’re writing and we’re posting and we’re watching our website traffic like obsessed girlfriends.
Start Planning Your Twitter Ad Campaign
We’ve covered before how important social media advertising can be to your business. Most platforms allow you to target specific demographics and followers in order to make sure your brand gets in front of the right audience. Twitter is a great place to advertise your business and boost your tweets.
Measuring Your ROI of an Influencer Marketing Campaign
Influencer marketing campaigns are one of the top ways to market your brand. Research shows that consumers – especially millennials – trust influencer marketing more than traditional ads and trust their favorite influencers almost as much as recommendations from friends and family. But partnering with an influencer can be tricky, especially when you’re attempting to track the data from an influencer marketing campaign.
Creating Your Social Listening Strategy
An incredibly important part of your overall brand strategy is learning to use social listening. We’ve discussed what social listening is previously, but now it’s time to dig into how exactly to build a strategy that will allow you to really listen to your audience and grow your brand based on their feedback. Here are some things that you can do to start developing your social listening strategy and build long-term success for your brand.
How to Create a Twitter Content Strategy
Because of the real-time nature and character limits per post, Twitter can often have a casual, off-the-cuff feel. It may seem that most Twitter users come up with their posts on the spot and post incredible content as the inspiration strikes. But that is definitely not the case. In order to create impactful content on Twitter, you need a content strategy. Creating a great content strategy for Twitter requires some planning in advance but will be well worth it in the long run.
Hashtags on LinkedIn: Do They Work?
Have you been on LinkedIn lately and wondered about the use of hashtags? Maybe you are new to LinkedIn, and you need some help with getting more exposure for yourself or your company, but do not know what would help to generate that extra needed boost.
How to get 100 Followers on Instagram
Instagram has quickly become one of the top social media platforms. With over 800 million active users monthly, many brands and businesses are creating accounts to reach a wider audience.Using this platform effectively is a great way to connect with your target audience – but it can be a little overwhelming to know where to start. How can you grow your audience and better connect with the followers you already have? We’ve collected a few simple tips that you can use to gain 100 followers on Instagram.
How to Maximize your Twitter Exposure
Twitter is a great social media platform to connect with your audiences. But sometimes it can seem like your Tweets are getting sent into the void and aren’t connecting with enough people. These simple tips will help you increase your reach and influence on Twitter and make the most out of every Tweet.