How One Business Fell From 4 Stars to 1 Over Night
Just last week, the world’s heart broke over the disaster that hit Louisiana. Devastating floods left 60,000 homes in disrepair and an estimated $30 million in damages to-date.
But what does this tragedy have to do with online reviews? There is no other time when people come together more strongly than in times of crises. The internet, and its users, are on full alert.
4 Reasons to Skip Third Parties & Use Inbound Marketing
We’ve all been there: the need for corrective service through nothing more than a dreaded 800 number. We detest the thought of prolonged automated menus, reconnects and – heaven forbid – a dropped call. That’s what consumers have come to expect from services like third party booking sites.
There is a myth that you can save more money by using third parties but, as my dad always says, “you get what you pay for.” Just ask Hotels.com and its ⅕ stars from over 1,300 reviewers. Most prices and availabilities are inaccurate, details get easily muddled, and it’s borderline impossible for a problem to be corrected. Here are just a few reasons why vacationers are veering away from third party booking, and how Inbound Marketing can fill the niche: