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Breakers Website Design Vacation Rental Case Study
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project details

1

Name: Breakers Website Design Vacation Rental Case Study

2

Date: 2016

3

Type of Project: Website Design

The Breakers of Fort Walton Beach offers luxury vacation rental, including one, two, and three-bedroom condos on Florida’s Panhandle Emerald Coast. The Breakers of Fort Walton Beach’s website was a few years old and due to be upgraded.

Challenges

  • Many staff members and guests didn’t think the website fully represented the property or its atmosphere.
  • The website lacked functionality. They wanted to be able to give their website's visitors more and truly take advantage of current marketing tactics (ex: blogging, downloads, and an event page)
  • The website code was becoming outdated and losing SEO ground
  • The website didn’t convert for all personas they wished to target. They felt they were leaving money on the table.

solutions

  • Implemented an attractive and a modern layout using stunning imagery of the beach, helpful icons, and a smooth sidebar navigation. We also ensured the site was fully responsive to any screen size.
  • Designed with booking in mind. Guests could choose dates that integrated easily with their reservations system.
  • Attractive Landing Pages that displayed downloadable content.
  • Added guest reviews to the site to add social proof and credibility.
  • Live beach cam, local events listings.

Download The Full Case Study Here

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