How To Be A Source of Information For Your Guests
With the millennials changing how we market our properties, some property managers and owners find themselves wondering how to be a wealth of information for their guests.
Developing Your Buyer Persona
Developing your buyer persona could possibly be one of the most important (and often overlooked) tasks when developing your inbound marketing plan. For any marketing campaign to be successful, you must first understand your target audience. A buyer persona is a generalized, fictional representation of your ideal patron. Your persona is not just a result of an active imagination. It is the development of market research and consideration of the following data: demographics , behavior patterns, goals, and motivations of your future customers.
How To Conquer Your Online Reviews
You’ve heard the stats about the impact online reviews has on a business, but let me state them one more time. 90% of consumers read online reviews before making a purchase and about 80% of these people trust online reviews more than their family and friends. That’s a lot of trust, if you ask me. So, online reviews can have a major impact on your business. The question is where do you start? We are here to help. There is no need to panic. After you read this you will be able to conquer your online reviews like a pro.
Responding to Haters: How To Handle Negative Guest Reviews
The Internet is a free-for-all for consumers wanting to leave comments and reviews. Inevitably, some of these online reviews could be negative.
Do You Know What A Yelfie Is?
If you go somewhere and don’t post it on social media, did you actually go there? If you ask the people at Yelp, the answer is no. That’s why they’ve added a new feature that will have your followers experiencing even more FOMO (fear of missing out) than before. Yelpers can now add a “Yelfie” to their Yelp review.
How to Handle Negative Guest Reviews: Examples & Techniques
Managing your resort, condominiums or hotel reviews are easy when the customer is boasting and raving about you. A simple “thank you, can’t wait to have you back,” and you’re done. Other times when they are a little upset or have decided to go on an all out war with your establishment, that’s another story!