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What’s New With Instagram

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The title can be a little misleading, as this is basically what is new with Instagram for me, and possibly most of our readers. See, I don’t manage Instagram full-time, we have someone that does that. But who better to write a blog about Instagram than someone that has just as many questions about the platform as you do. 

Working from Home: 5 Tips for Success

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As more and more companies shift to working from home, we have been asked quite often for tips on the transition, both from the business owners and the employees. In this blog, I’ll speak to both types.

How to Blog the Right Way

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At Captevrix we work with a lot of interns that may not understand the basics of blogging. This sparked my idea, as I know that our clients may not understand the anatomy of a blog either –  but they don’t have to, it’s why they have us. I’m going to share with you the current dos and don’ts of blogging. Do keep in mind, the anatomy of any digital marketing platform changes all the time. As of right this moment, this is the right way to blog.

Marketing FAQs: Our 3 Most Frequent Questions, Answered

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To many, marketing is a mysterious beast. A beast whose techniques are ever-changing, whose strategies evolve by the minute, and whose constantly rotating algorithms are virtually impossible to keep up with if you’re not dedicated to it 24/7.

Social Media Marketing in 2020: Facebook

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With the ever-changing algorithms across social media platforms, especially Facebook, the constant updates to how your content is viewed and interacted with have caused marketing to require true full-time strategizing. No longer can you post here and there and hope your business gets noticed because you posted a coupon for 10% off. Afterall; what good is a coupon if nobody is seeing it?

Marketing Trends for 2020 [It’s All About the Customer]

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The umbrella term of “marketing” broadens by the year. In the past, it has been a newspaper ad, a Yellow Page listing, or a postcard dropped in the mail. Marketing trends have moved more toward the customer experience, rather than the delivery of an in-your-face advertisement.

The Best Times to Send Your Marketing Emails [Research-Backed]

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You may think the most important aspect of your email marketing campaign is the content of your emails. While content is the substance of each email, it’s practically useless if it does not reach your audience when they are willing or available to receive it. 

Facebook Is Changing Up Marketing Measurements

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It’s the end of 2019 and like it or not, social media isn’t going anywhere as Facebook has proven year over year. If you are in marketing, public relations or any form of sales or communications role, you have to face it that you need to know how all this social media stuff works.

Your CRM Should Be Treated Like Your Favorite Wine

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The first thing that might have crossed your mind is, “What is a CRM?” CRM stands for Customer Relationship Management and is vital for today’s sales and marketing. If your company doesn’t have one or you need to understand its purpose better, then check this out.  

10 Marketing Myths You Might Still Believe

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Marketing is ever-changing, but some marketing ideas still hang around long after they’re proven to be myths. In order to be successful with your marketing, it’s important to be able to distinguish fact from myth. It’s time to lay out 10 of the biggest marketing myths you still may believe!