HubSpot Has Done It Again- More Free Tools
Many marketers like myself have not only heard of HubSpot but are probably using it right now. Yes, we use Hubspot every day and our clients do too.
Should I Hire a Marketing Agency?
Today’s marketing world is a whole lot different than it used to be. From the available talent to the tools and software provided, trying to market your business can be a bit overwhelming.
What Is PageRank? [And Do External Links Affect Your SEO?]
Search engines have unique ways of ranking business websites based on their relevancy. In order to determine a web site’s true value to web searchers, the PageRank algorithm is one method that is used.
Social Media 101: Instagram Stories and Highlights
We’ve learned about the basics of Instagram and how to set up an account and get started. However, there’s so much more to this highly-visual form of social media than just hashtags and news feed posts.
Successfully Negotiating Terms With Influencer Marketers
Influencer marketing campaigns are a great way to help your brand boost sales and awareness. Partnering with influencers has been shown to be a great way to market your brand on social media. Social influencers are people on social media that have large followings and a broad reach.
What is Google AMP? [And How It Relates to Your Business]
On your mobile device’s web browser, head to Google. Type in “news” and search. It brings up a revolving carousel of news articles. If you click on any one of these, you’ll notice the address in the web bar includes the word “amp”. What does this mean? And how does it relate to you from the business perspective?
Choosing a Marketing Firm: A Vendor or A Partner?
It’s common practice to outsource your marketing. Seeking marketing professionals is often a great idea. Outsourcing specific projects and tasks can allow businesses to tap into the resources that third-party marketers have access to. It’s usually more cost effective to hire third-party experts than it is to recruit, train, and develop a team from within. Every brand needs marketing, but not every business can afford to have an in-house marketing team.
Creating Content [Where Do I Begin?]
Inbound marketing focuses on utilizing content to bring customers to you: Demand generation. But how do you write content? Whether you’re writing content for your own company or putting together blogs on the side for a supplemental income, one of the greatest obstacles writers in today’s marketplace face is overcoming the boredom of writing copy when you feel like you don’t know what to write about or how to make it interesting.
What is Guerrilla Marketing? [And Whether You Should Use It]
The goal of any marketing campaign is to get people to notice and talk about your brand. You want to create buzz. What better way to do that than to surprise people? If you’re looking for a way to make a relatively low-cost splash for your brand, guerrilla marketing strategies might be for you.
E-mail Marketing 101 [And How It Can Help Your Business]
E-mail marketing continues to be an integral part of marketing strategy, especially when utilizing methods of demand generation. The reason it holds its strength is its personal approach – by delivering relevant content into your customer’s world, you invite them into yours.