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Meta’s Metamorphosis: Exploring the Latest Changes

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Meta, formerly known as Facebook, has undergone a significant transformation in recent years. Mark Zuckerberg’s vision for the company has evolved beyond social networking, and the company has been making waves with its ambitious plans to shape the future of the internet. In this blog post, we will explore the latest changes and developments at […]

Twitter: A Sprint, Not a Marathon

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Imagine a place online where you could post the latest news your company has to share and answer any and all questions your customers may have.

Our Favorite Social Media Channels, Ranked

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By Merriam-Webster definition, social media channels are “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)” That being said, how many social media sites do you think there are? 5? 10? 20? I’ll give you a minute to think on it. Because the answer may surprise you. 

Top 5 Social Media Best Practices for 2020

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If there is one thing any marketer knows, it’s that change is inevitable. The best practices change by the day, and what works one minute may be frowned upon the next. Keeping up with trends, and what you should concentrate on when developing your social media strategy is of utmost importance

Facebook Promotions and Contests: 5 Rules for 2020

a blue and white facebook logo with the words renovations & contest

Facebook promotions and contests are something that have been done for years as a complement to marketing strategy. They’re simple, free, and a great way to reach your audience quickly. Not only are they easy to do, but they can also often help to increase your engagement and gain followers you didn’t have before.

What’s New With Instagram

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The title can be a little misleading, as this is basically what is new with Instagram for me, and possibly most of our readers. See, I don’t manage Instagram full-time, we have someone that does that. But who better to write a blog about Instagram than someone that has just as many questions about the platform as you do. 

Social Media Marketing in 2020: Facebook

the facebook logo is displayed on an iphone

With the ever-changing algorithms across social media platforms, especially Facebook, the constant updates to how your content is viewed and interacted with have caused marketing to require true full-time strategizing. No longer can you post here and there and hope your business gets noticed because you posted a coupon for 10% off. Afterall; what good is a coupon if nobody is seeing it?

Facebook Is Changing Up Marketing Measurements

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It’s the end of 2019 and like it or not, social media isn’t going anywhere as Facebook has proven year over year. If you are in marketing, public relations or any form of sales or communications role, you have to face it that you need to know how all this social media stuff works.

Is Your Business Ready For Snapchat?

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Oh snap! If you haven’t already started to think about new platforms to reach your audience in creative ways, then it’s time to ride the wave and get ahead while you still can. Is your business currently taking advantage of Snapchat’s ability to build brand awareness for marketers, businesses and brands? If not, this blog will certainly help you get your feet wet and start brainstorming creative ways to build your brand on this powerful social media platform where followers are ‘friends.’