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How to Use Instagram For Vacation Rentals

a person taking a photo with their cell phone

Instagram for any kind of business can be tricky. However, it is a great platform to grow engagement, increase awareness and drive traffic to your vacation rentals. First you need to understand Instagram’s algorithm. Yes, just like other social media platforms, Instagram has an algorithm that determines how posts rank.

Have You Heard of IGTV?

a poster with the words have you heard of igty?

Instagram is taking the center stage and setting itself aside from social media platforms – all at the same time. Since Instagram launched in 2010, Instagram has al ways been the place to connect with the people who inspire, educate and entertain you every day. Instagram has not only flourished, but has grown into being a leading competitor to all other social media platforms with an astonishing community of one billion users. So, what is this new app and feature creating a stir in the social media world? Instagram has blessed us with Instagram T.V.

Social Media Advertising – Holiday Boosting Engagement

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Half of all holiday shoppers will be influenced in some way by social media activities this year, according to a survey on holiday shopping from MarketLive. This means that social media will be particularly important for businesses this season.

Love It or Hate It, You Still Need Social Media

a blue sign that says love it or hate it you still need social media

Having a social media presence without a social media strategy is as counterproductive as playing a soccer game without a goalie. Trying to build your brand on social media without a strategy will be fruitless. Every business needs to leverage social media in the most effective way possible.

Facebook Cover Photo Dos And Don’ts

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Have you thought about your cover photo recently? If your answer is no, you probably should read this article and take a few pointers on the cover photo dos and don’ts on your social media pages. It’s one of the first thing users see when visiting your page, make sure you are using it to its full potential.

3 Must-Do’s For Instagram

a person's hand with the text 3 must do's for instagram

It’s a go-to social media platform for so many creative businesses, entrepreneurs, photographers and everyday people. Let’s harness Instagram’s powerful ability to boost your brand, social media performance and visibility. As with all social media marketing Instagram has a set of its own strategies, so here is a basic outline of 3 absolute must-do’s for Instagram to supercharge your business.

The Ethics of Social Media Marketing

the words the politics of social media marketing

One of the most common themes in cultural narratives is: What happens when new technology is used for bad? This question has fascinated people for as long as we’ve had significant technological advances.

Boosting Your Brand With Instagram Ads

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Getting in front of your audience is important to the success of your business. Having and using a business Instagram account is a great way to reach and connect with your audience. We’ve talked before about how important it is to have a solid content strategy.

What is a Micro-Influencer?

a woman holding a black purse with the words what is a micro - influence?

Social media influencers have received a lot of attention in recent years in marketing circles – and for good reason. Using influencers as a part of your marketing strategy is incredibly effective – especially among Millennials.