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How to Use Twitter for Business Marketing

a tablet with the words how to use twitter for business marketing

You’ve probably been told that you need a Twitter account if you want to grow your business these days. Twitter is being used successfully by companies of all sizes to enhance their brand’s reputation and recognition. Once you have mastered the skill of creating great Twitter posts, you can begin making conversions in no time. […]

Self Promoting on Social Media: The Dos and Don’ts

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Self-promoting on your social media platforms can be tricky. Many brands are torn between not wanting to alienate potential audiences through spammy interactions, but also knowing that they need to advertise and promote themselves in order to get followers and increase business.

Social Media Management Platforms: A Comparison Guide

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You know the importance of social media marketing, but all of the different aspects to successfully running social media accounts for your brand can seem overwhelming – especially if you’re wearing more than one hat in your business.

How to Use Instagram for Business Marketing

a cell phone with the text how to use instagram for business marketing

Instagram is probably one of the trickiest social media platforms for businesses to master. However, it also happens to be one of the fastest growing platforms for marketers. Here are a few tips to help you master the art of the Insta post, so you can start gaining followers and conversions in no time.

Spotting Influencer Fraud: Tackling a Solution

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It’s not a secret that using influencer marketing is an effective marketing strategy. However, when looking for an influencer to partner with to promote your brand, you’ll need to make sure that the influencer is genuine.

How to Use Facebook Live to Your Benefit in 2018

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It’s no secret that live video streaming is a popular way for people to connect on social media. Since its debut in 2016, Facebook Live has become a social media powerhouse that allows people and businesses to connect with their followers on a more immediate, personal level.

Utilizing Benchmarks to Set the Right Social Media Goals

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The key to successful business practices and making sure that you’re actually succeeding is to have goals. And in order to achieve your goals, it’s important to make sure that you’re setting the right ones. But how do you know which goals to set for social media accounts and marketing?

Using Facebook Ads & Boosted Posts To Your Benefit

a cell phone with the text using facebook ads and boosed posts to your benefit

You may have seen Facebook’s recent algorithm change to reduce ads in user’s timelines. Don’t worry, though, because Facebook ads and boosted posts are still a valuable tool to use in order to promote your brand. If anything, the algorithm change means that your ads will be more targeted and might make your advertising dollars stretch farther.

The Great Debate: Do Hashtags Have a Place on Facebook?

a piece of puzzle with the words the great debate do hashtags have a place on facebook?

Understanding and using hashtags are an important part of any business or cause’s social media presence. They can be a great tool to use to help boost awareness of your brand and connect with potential clients. They can also be used as an entry point to join ongoing conversations.