What is Social Listening?
Are you hearing your audience – or are you listening to them? While the two terms may seem interchangeable, there is a key difference that can set your company or brand apart. Hearing is receiving and understanding data. Listening, however, is hearing, understanding and then applying that data.
Twitter Promote Mode – What Should Your Business Know
Like all social media platforms, Twitter is looking to add new features that help users and businesses. Twitter Promote Mode, which is still in Beta, was first introduced in November of 2017. But now Twitter is focusing on getting this feature rolled out quicker.
Perfecting Your Social Media Profile
In today’s world, we all have social media accounts. Sometimes perfecting the profile can be a nightmare. This easy-to-follow infographic will help guide you to completing your social profiles and improving your presence.
What in the World is an Instagram Pod?
Those who follow social media trends know that the only constant is constant change. From one day to the next, a social media platform will update their terms, or algorithms, or layout… At this point the social media pros are catching on and wasting no time in finding ways around the new rules. For those who want to keep their engagement up and rely on their social media accounts for business or revenue, keeping up with the times is vital.
Timing Your Social Media – Why The ‘When’ Matters
If you’re in charge of managing a corporate social media account, you probably already know that some posts perform better than others. Your job is to figure out why and create a plan to replicate your successes.
How Google Snippets Work
Google Snippets are among leading developments in the world of search engine optimization (SEO). Odds are good you’ve seen them, perhaps without even realizing it. But what exactly are featured snippets, and how can you leverage them to improve the position of your website in the search engine results page (SERP)? Today our team of experts is here to help you get a clearer picture of what snippets can do for you.
Time Saving Tips For Creating Social Media Updates
In the last couple of blogs we have discussed all the work you need to do to have a successful inbound marketing campaign. As you know a large part of that is social media and developing a social media plan.
Should The Hospitality Industry Use Pinterest?
If you haven’t noticed, I tend to write blogs about questions I either get from prospective clients, current clients or things I have heard from them that are not best practices.
Maximizing Your Facebook Reach
According Mari Smith “ Organic reach has become harder to achieve on Facebook and marketers are turning to creative ways to get their messages seen.” So what do we as social media marketers do? Mari Smith explains.
How To Create a Social Media Campaign
Sometimes it seems like everybody is glued to their phone or tablet. And what is it that they are doing on their phone or tablet? Probably getting their daily intake of social media. Most of us are guilty of this obsession. To make sure you catch your audience’s eye, you need to ensure you have a social media campaign as part of your Vacation Rental Inbound Marketing Campaign.