What is Duplicate Content and Why’s it Bad?
With the extensiveness of the internet and all the information out there, we know that duplicate content is bound to exist. Therefore knowing exactly what it is and how to deal with it will help your business in the long run by helping search engines provide the most relevant results and help your links rank and your website get more qualified traffic.
5 Review Best Practices for Wedding Vendors
Online reviews are digital gold. Most bride-to-bes are millennial know-it-alls. If you’re not established online, chances are they will skip right over you. These clients put a lot of stock into the reviews of others. It’s the new and improved word-of-mouth marketing…so to speak. People pay attention to the experience others have had with your business, and that experience is a reflection of the quality of service you offer. In fact, a study by Harvard Business School’s Michael Luca, showed that a one-star increase review sites can lead to a 9% revenue increase.
Delighting Your Guests with Social Media
Social media, as we all know, has been an important marketing tool for your vacation rental property. If used in the right way it can help attract guests and keep guests engaged even after they have stayed at your vacation rental. When competing with other vacation rentals you have learned that it is essential to keep your guests happy and wanting to return. And not only do you want repeat guests, but you want guests to tell their friends what a great place your vacation rental is and get them to stay there too.
3 Ways to take your Vacation Rental Property to the Next Level
You want to be on top. Who doesn’t? The only thing standing in your way is that spark of passion to motivate you to take your vacation rental property to the next level. You have a website, a few positive reviews, and a Facebook. So what do you do to get to the next level? As you begin to have more guests you have to increase your efforts to keep up and push yourself to the next level.
How Negative Reviews Can Help Your Business
You may be saying to yourself, “this person has lost her mind, negative reviews can only hurt, not help.”
3 Ways to Become the Authority for your Resort Location
Building trust is key when becoming the authority for your resort location. Giving your guests valuable content, using language they understand, and getting them to take steps in the right direction to becoming the authority of your resort location. A great place to begin is to assess how easily your guests can find you and how you can make it even easier for them to find you. Here are three ways you can increase your chances of being found and becoming the authority of your resort location:
Improving your Market Share with Online Marketing
Do you need to improve your internet marketing in order to compete with those who are taking your market share because they have great online marketing? With the vastness of the internet it is important to have a great online presence if you want to effectively market your vacation rental property online. Improving your online marketing for your vacation getaway is a step in the right direction when trying to compete for market share. The key is to build an inbound marketing strategy.
4 Ways Hiring a Marketing Firm Can Boost Your Business
Marketing is important to any business. We all know that. And you must be reading this blog because you’ve reached a critical moment in your business; you’re either growing beyond your bandwidth, or you’re business is dwindling and needs help. Either way, let’s discuss 4 ways hiring a marketing firm for your Jacksonville, FL business can benefit you.
“If you keep doing what you’ve always done, you’ll keep getting what you always got.” – W.L. Bateman
5 Reasons a Marketing Plan for Your Drone Company is Essential
While a business marketing plan for your UAV/ drone company cannot guarantee success, it can make the difference between success and failure. Basically, a well-researched marketing plan can help turn your drone business into a “purple cow,” according to Seth Godin, a famous American entrepreneur, marketer, author, and public speaker.
5 Secrets To Managing Resort Social Media
Social media management is more than posting a picture of the beach or mountains to your company’s facebook page.