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Tips on Vlogging for your Business

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Are you thinking about taking your business to the next level with Vlogging? Maybe you already have started your business vlog, but you are just not sure what to do or how to make it successful. In any case, vlogging is something that you can do that your audience can connect with, and you will […]

Companies That are Crushing it in Customer Service on Social Media

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Customer service is one of the most important parts of your company. Having outstanding customer service is the key to having a successful and profitable company. Some companies become greedy and forget that the consumer is the one that makes the company profitable.

Understanding Your Social Media Insights

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You’re creating and implementing your content strategies. Your followers and engagement with your audience is increasing. But when it’s time to check on your progress and look at the metrics of your social media engagement, do you know where to look?

Evaluating Your Social Listening Strategy

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We know the importance of having a social listening strategy, but as your business, needs, and brand changes and grows, how can you be sure that your strategy still has everything it needs? Just as important as creating and following your strategy for social listening is learning to periodically evaluate it to make sure it’s as effective as it can be.

How to set up your business Facebook page

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Having a Facebook page for your business is a serious matter these days. A large percentage of all consumers consult social media before they make a purchase, looking for information and reviews from other users. If you have not set up your Facebook page yet, here’s what you need to do to get started:

#LOOKATME – How We’re Killing the Hashtag

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#Blogging #ThoughtLeader #Marketing… Look familiar? Excuse my melodrama as I exclaim that we are killing the hashtag. They’re not dead. We may run the risk of making them less relevant and valuable, however. As marketers we are constantly churning out content. We’re writing and we’re posting and we’re watching our website traffic like obsessed girlfriends.

The Difference Between Social Listening, Analytics & Intelligence

the differences between social listening, analyzing and intelligence

Your brand doesn’t exist in a vacuum. Part of being on social media is that you’re existing and interacting in a community. You’re coming into contact with potential customers, fans, and competitors. In order to succeed, you need to know how to not only promote yourself to potential customers, but where you fit in the broader social media community.

Start Planning Your Twitter Ad Campaign

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We’ve covered before how important social media advertising can be to your business. Most platforms allow you to target specific demographics and followers in order to make sure your brand gets in front of the right audience. Twitter is a great place to advertise your business and boost your tweets.

How to Create a Twitter Content Strategy

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Because of the real-time nature and character limits per post, Twitter can often have a casual, off-the-cuff feel. It may seem that most Twitter users come up with their posts on the spot and post incredible content as the inspiration strikes. But that is definitely not the case. In order to create impactful content on Twitter, you need a content strategy. Creating a great content strategy for Twitter requires some planning in advance but will be well worth it in the long run.