5 Tips for Designing a Content Marketing Plan for an Inbound Campaign
Have you been driving yourself to exhaustion going from writing blogs, keeping up with social media, and developing other content for your vacation rental property? Are you struggling to see results from your efforts? Developing your content marketing campaign will not only help you preserve your sanity when it comes to content creation, it allows you to communicate with and engage prospects more effectively than doing whatever comes to mind when you feel the need to put something out there.
Twitter News: The Tightening of the Tweets
Social media platforms are reigning in the amounts of duplicate information being shared across their platforms. Just this week, Twitter announced it will be implementing stricter control on users exploiting bulk-tweeting tools and automation. The purpose behind these stricter regulations is to reduce the amount of duplicate or false information being spread by multiple accounts. Bulk tweeting is a group of identical tweets which have been scheduled in advance and sent by numerous accounts, or one tweet which is retweeted by many other accounts.
Facebook Is Changing Again
Here we go again with the Facebook page changes. No matter what you do online, something will change. This is why I tell interns, “if you don’t like constant change or challenges then marketing is not for you.”
How To Resonate With Millennial Guests
Millennials have the most influential shopping power of any generation before them. Spending over $200 billion a year, this generation also has bragging rights of being the largest populated generation. When concerning their purchasing, Millennials prioritize educating themselves and making informed decisions. This involves research, reviews, and recommendations.
Are You Tuning in or Out: Social Media
We live in the age of digital distractions . Humans have a tendency of spreading ourselves thin, regularly thinking quantity over quality. With social media constantly beckoning at us, we can easily lose focus on our goal of engaging customers, throwing out tidbits of communication, rather than engaging in meaningful interaction. It’s very easy to speedily skim through your social media accounts, responding only to those hot topics which seem to catch your eye. Putting out fires seems so much more pressing than showing gratitude for a compliment.
What I’ve Learned From 2017: A Marketing Review
It’s official. 2017 has come to a close and 2018 has started with a bang! The new year starts with new marketing plans, new sales goals, and what we want to accomplish in the new year. Do we set these items in motion blindly? Do we pull ideas and numbers out of a hat? Of course not. We start by reflecting on last year and years past.
Help With Yelp
Let’s talk Yelp. Yelp! was created to assist consumers in finding businesses with the best local services in their surrounding areas. By the end of the third quarter of 2017, the app had an average of 30 million visitors each month and over 142 million total submitted reviews. With that much activity taking place on their website, it is crucial for businesses to utilize this instrument in their marketing plans.
Social Media: Use It or Lose It?
Social media has altered the way we communicate in our professional and personal lives. The greatest impact is the fundamental change in travel marketing. Consumers actively use social media to research travel destinations, read reviews, and communicate with and about prospective destinations. They’re able to bargain for better pricing packages, as well as improved travel accommodations.
Twitter is Not Dead: 2017 Twitter Trends
Despite what you may think, the death of Twitter does not seem to be in the near future. 2017 seems to be the year it will pick up. Even though they did shut down Vine and reduced their work staff, they have renewed emphasis on live news and events – keeping up with other social platforms.
Using Video To Help Your Vacation Rental Get More Bookings
Video is seen as a very important marketing tool for 2017 and the coming years. According to Martech , video will make up 82% of all consumer internet traffic by 2020. There is a shifting focus on making video more valuable as a marketing tool. We no longer care about the number of views unless the views will result in actual leads. So having millions of views isn’t the goal. The goal of video is to attract the right people and add value to them.